2020: New Age of Makeup Trends

Consumer choices, over the last couple of years, have been influenced by the millennial trend of diversity. And so, it has become quite clear that delivering the finest cosmetics in terms of innovation, quality, and safety is the key to staying ahead of the trend. In fact, the millennial culture has had a cascading effect on consumerism in part thanks to their need to understand their own individuality and self-expression. This has not only made brands offer a broad palette of shades to consumers but also supply products enriched with high performing antioxidants and naturally occurring vitamins that have great benefits. As consumer choices are becoming increasingly influenced by makeup products’ impact on different skin types, it has become quite clear that delivering the best possible cosmetics in terms of innovation, effectiveness, quality, and safety is the key. Moreover, because today’s consumer is more attuned to their individuality and need for self-expression, it’s important for brands to offer them a broad palette of shades. Besides offering to makeup products that have been created using high performing antioxidants and naturally occurring vitamins among others that help in giving your skin maximum benefits.

Besides their own individual identity, women should always be wary of the ingredients being used in their choice of products. Products enriched with natural ingredients help your skin to retain its natural touch. Products enriched with natural ingredients such as red raspberry act as non-comedogenic moisturizers, keeping the skin cells young and hydrated. Additionally, the inclusion of white clay too may help as it works as a mild exfoliant that gently removes dry skin cells and leaves your skin clarified and glowing. In fact, such products also decrease how much time it takes for you to get ready, which in this case would be a matter of seconds!

  1. This shift to experimenting with newer brands has a lot to do with a larger generational shift of younger consumers who prefer brands that cater to a diverse set of audiences. Due to the millennial trend of inclusivity and acceptance, catering to a diverse culture has become an essential part of the beauty industry. Brands native to India and even the global ones now understand the importance of diversity. The consumer base in the makeup industry is huge, and so it’s impossible to ignore the future of the industry when it comes to giving them access to products that make them enhance their looks.
  1. The industry has seen some changes in the mind-set of younger people, always looking for the next trendy product! This may also include the addition of special emollients in a product like lip-tint that helps in keeping lips fully hydrated and nourished! The level of importance people give to such products has much to do with people becoming more sensitive and cautious towards what they apply to their skin.

The amalgamation of hydrating and nourishing properties in lip colors makes them the ideal solution for ease of makeup application on the go. Products such as this allow a consumer to enhance their overall look in a matter of seconds.

However, in addition to enriching the products with natural ingredients (to help make them suitable for all skin types) such as RoseHoney andCocoVanilla among others, it’s also important to understand the products’ shelf-life; which takes many factors into consideration. So, it’s important for brands to ensure that they continue their Research & Development into finding naturally occurring preservatives that help increase the shelf-life while maintaining their natural integrity. Lip tints too are a great way to accent your look. Lip tints offered in a variety of flavored, tinted, and luscious shades can help you achieve this. In fact, special emollients in the lip tints help your lips to remain hydrated and nourished! In addition, an exciting range of lip tints enriched with natural ingredients like RoseHoney, CocoVanilla, MelonSugar, or even OrangeChoco help in achieving a luminous finish; making these lip tints an absolute winner among consumers.

Inputs by Mr. Sandeep Jain, Founder of SÉRY Cosmetics, a new age makeup brand recently launched by House of Vega