6 ways to generate leads through Digital Marketing

The Channel
Vandana Kapur, Founder at The Channel

Lead generation is one of the major challenges faced by digital marketers in the modern digital era. As technologies grow and evolve continuously, it becomes crucial for marketers to keep up with the nuances of the latest technologies and demands of the customers by using lead generation.

Lead generation is a term that falls under the umbrella of digital marketing. It focuses on creating a strategy that attracts prospects to your brand, products and services with the objective of converting them into customers. 

The challenge of Lead generation:

It can be divided into sets of marketing activities such as:

  • Generating traffic
  • Conversion of prospects into leads
  • Converting leads into customers.

The first two steps are easier to achieve; however, the last one remains a challenge for most marketers, even with the use of excellent lead generation software. So, what is it that’s lacking in our approach towards generating not just traffic but qualified leads?

The key to generating traffic that boosts sales depends on the quality of the products and services you provide and the quality of digital content designed to attract visitors.

Here is how you can generate leads through Digital Marketing.

Website is the core for lead generation- The very root of lead generation is a website. Loading errors, lagging, and unattractive user interface are some problems that brands face while creating a website. To overcome the challenges of creating an effective website, here is what you need to do.

Secure your site using HTTPS because people tend to leave the unsafe site immediately rather than become a lead. HTTPS makes your site safe and reliable.

With most of the prospective audience working on smartphones, it becomes crucial to provide a mobile-friendly website. With most of their time spent on mobile, the need of the hour is to build a responsive website which can adapt to any device.

As mentioned earlier, the lagging speed of the website can make you lose prospects; hence, it becomes essential to prioritize page speed in your design.

A website’s usability is what makes it appealing so that a visitor can stay to check it out. If you want to generate leads, it is essential to amplify the usability of your website. It can be done with improving:

  • Navigation
  • Buttons
  • Layout
  • Typography
  • Colour scheme
  • and more.

The more attractive the website is, the better impression it leaves on the prospects.  

Content Marketing establishes thought leadership- Content is one of the first steps in the process of lead generation. Content marketing provides your online business exposure through blogs, news, tips and suggestions that you post regularly. It also includes promoting content with online marketing methods such as SEO and social media. Optimize the content according to search engines for organic leads. In content marketing, you need to prepare a strategy that deals with the type of content you publish, how you present it and how you promote it on online platforms.

Here, SEO optimization plays a major role and works along with content marketing strategies. Let’s discuss it in more detail.

SEO optimization for organic leads- The best way to optimize your website is to implement relevant keywords. It leads to organic search, which is one of the most important strategies for lead generation. The thing with SEO is that no matter how appealing your website is, it won’t generate traffic if potential customers cannot see it. SEO strategies help you with generating organic leads and bring your website to the first page in Google search results. A digital marketer can create lead magnets by creating contents like PDFs that visitors can view or download by exchanging their details like email with the site.

Social Media Platforms- Today, social media has become the most effective way of promoting products and services; every marketer uses social media for lead generation. Brand awareness and engagement are just the initial steps. Leads on social media help you to recognize the people interested in your brand. A marketer can use social media platforms such as Facebook/Instagram/Linkedin for social media lead generation. Leads can be generated on social media by optimizing your profile in the following ways:

  • Provide contact information
  • Call-to-action buttons
  • Add links
  • Create clickable content
  • Create social media lead ads for Facebook/Instagram/Linkedin
  • Offer incentives like discounts and other offers.

Targeting is essential to run a successful ad campaign for generating leads. Vandana Kapur, founder of The Channel, a digital marketing consultancy says, “Running ad campaigns without a strategy or hyper targeting, is like burning your hard-earned money. With audience targeting, you can reduce your budget and run remarketing campaigns that are hyper-specific, targeting everything from income to specific interests.”

Use Webinars for leads- Create high-quality, content-rich webinars to establish trust and credibility with the target audience. Unlike sharing content through posting on websites and social media, Webinars enable you to interact with the prospects and build trust among them. Give value to your clients by educating webinars & Live Sessions. People register for webinars by providing personal information which can be converted into a lead. As webinars hold a lot of importance, and valuable information is shared through them, the attendees are more engaged and ready to take action.

Paid advertising- It is a highly effective method of online lead generation. Paid advertising, better known as Pay-per-click (PPC) is another strategy which can get good leads. Use Google Ads/Display Ads and appear on search sites other than Google, and these sites deliver high-quality traffic to your business to help you generate leads. Create good-quality landing pages for your business as well. Also, ensure that your keywords are optimized and relevant to your landing page.

Successful lead generation strategies are different for every business. It needs dedication and regular implementation of the techniques mentioned above to create leads.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of HelloPost.)

Contributed by Vandana Kapur, Founder of a leading Digital Marketing Agency, The Channel. To know more about Digital Marketing, follow her on Instagram: https://www.instagram.com/vandanakapur.official/?hl=en