Leaders are the makers of this world and it can’t work the other way round, says Aishwarya Sharma

Aishwarya Sharma,  Figuramoda

Aishwarya Sharma, Fashion Activist & Founder at Figuramoda

A pure fashion activist at heart, 23 years old Aishwarya Sharma is not a regular fashion blogger. While most of the other bloggers from her industry are obsessing over the new trends and trying to achieve a certain body type, Aishwarya is using her blog to speak up against the very fads through her fashion blog posts 'Figuramoda' and calls herself a fashionista. Her blog Figuramoda talks about issues like body shaming, sexual harassment, colour discrimination, and other issues, which most of the people have experienced at some point in their lives. She is striving to make an impact through her fashion blogs and visuals; hence every photograph on her infamous feed reflects the harsh reality of the society. Her famous works include her campaign #flowersnotscars in association with Stop Acid Attacks Foundation, India which received more than a lakh views in less than 72 hours.

Here are a few excerpts from the interview where Aishwarya unfolded her entrepreneurial journey with HelloPost Team:

Tell us something about yourself.

A pure fashion Activist at heart, I am trying to make a difference each day through the medium of Fashion for all I know and believe that fashion from centuries altogether have been serving and is meant to serve a greater purpose.

What motivated you to start your own venture?

For so many years even as a child, I found myself deeply connected with the struggles of so many people and especially the most marginalized sections of the society. Be it a girl being body shamed in school or made fun of because of her body or appearance or something as deep-rooted as poverty in our country and globally. These issues and the consequences in far view compelled me each day to start a conversation and I started doing it through fashion and it elevated me each day, thereafter.

What were the challenges that you’ve faced while starting your own venture?

The main challenge was to break through the masses and get the message across. In fact, get the harsh truth across and that is one of the most difficult things to do when people only expect #ootd posts from fashion bloggers. They weren’t ready for this new kind of activism, this new kind of fashion blogger. However, it was never about pleasing people but always about reality checks for me.

Which was the moment in your journey when you felt that it's not working but still you didn’t lose your hope and kept it going?

Those moments were more frequent than I had expected. Social media can be a very tricky space. While it gives you a platform and a lot of reaches, it also let people scrutinize your every action and backlash is bound to follow. I sometimes, receive so much hate online due to the sensitive issues I tend to speak and talk about, however, one thought that keeps me going always is ‘’If not us, then who? If not now, then when?’’

What was the biggest achievement during your entrepreneurship journey?

I shared the cover page of the first women e-magazine of India with five national artists in the very first year of my entrepreneurship and fashion activism journey which I will cherish forever.

How do you maintain a good work-life balance and mental health?

My work has been the most empowering thing for my mind and peace. I can’t say that I have a balance between both. When I feel my mental health could take a twisted turn down the lane, I like working even harder.

Who is your role model?

My role models are Princess Diana and Anna Dello Russo. These women have been major sources of my inspiration for all the positive things and energies I associate myself with.

What is your secret to success?

It’s quite simple actually. Never settle. Go out there and own it like it was meant to be yours.

What’s one leadership lesson that you’ve learned in your career?

One thing that I’ve learned is that leaders are the makers of this world and it can’t work the other way round. So believe in yourself when nobody does because you are all you got.

What are your future plans?

More projects, More solutions, More contributions- these three are like pillars of all my future plans. And of course, the launch of my clothing label, Moddotcom which is under the pipeline for now.

Any advice to aspiring women entrepreneurs?

Well, there’s no one who can do it if not you. Just remember that and keep moving forward no matter how hard your path is. Women were never meant or made to choose easy.

Anything else that you would like to add.

There’s so much more to fashion than what meets the eye. It’s the expression of your thoughts, your beliefs and your opinions. Choose wise, today and forever.

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