Three Fourth Solutions bags Performance Marketing mandate for Timex Group India

Three Fourth Solutions has recently acquired the Performance Marketing Mandate for one of India’s most trusted watch manufacturers, the Timex Group (India). This win comes after several rounds of multi-agency pitches. The brand has partnered with Three Fourth Solutions, a leading digital marketing agency headquartered in Kolkata to expand and promote the 3 brands under its umbrella, namely Helix, Teslar & TMX. 

Helix is known as a fun, playful and youthful watch brand, categorised through a wide range of stylish watches at reasonable prices. TMX, on the other hand – offers a range of stunning, affordable and reliable watches that are suitable for every occasion while their Teslar watches were created from the identified need to protect the global community from the dangers of man-made electromagnetic radiation that emerge from everyday technology. They encourage consciousness and heightened awareness towards greater well-being.

Within the scope of the mandate, the agency’s Delhi office will be taking care of Performance Marketing and SEO for the three brands. 

Timex Group India is engaged in designing, manufacturing and marketing of timepieces. It is a well-known watch brand known for its durability, reliability and simplicity has been making watches for more than a century. In light of this win, Mr. Ajay Dhyani, Head (Marketing & E-Commerce), Timex India says, “It has been a month since we entrusted Three Fourth Solutions with the responsibility to help our brands Helix, TMX and Teslar grow. We are looking forward to executing a few interesting campaigns on this journey together.” 

Three Fourth Solutions is integrated marketing based out of Kolkata. The agency specialises in creating marketing campaigns that are crafted, integrated and optimised to generate leads and maximise engagement for its clients. Within a span of six years, this agency has worked with over 400+ clients across various industries and sectors.